[not_knuth]

> The recent changes in the latest Google re-branding, for example, were anything but well-received.

3 techies made disgruntled noises in their apartments behind drawn blinds and the rest of the world moved on.

> The overwhelming majority of users are not shedding tears that their favorite product hasn't updated its icon in more than 3 months.

And the overwhelming majority of users will not shed a tear if their favorite product changes their icon once a week.

[Karunamon]

So is the logo a big deal or not? If it’s not a big deal, that raises the question of why this much time and effort is being spent on it.