[bredren]

For a small business that’s been very successful through word-of-mouth and is now gearing up to begin marketing that includes online advertising:

What tools or platforms for advertising are a better fit for small business in your mind?

[iamacyborg]

FB and Adwords is fine, just apply a large dose of skepticism to any data they provide that you’re not able to verify yourself. For example Facebook will vastly over attribute conversions to itself, even if other channels have done the heavy lifting.