[NikolaNovak]

Interesting assumption/perspective - The only people in my circle of friends and co-workers who use Uber, are travelers. And nobody I know has a clue of their phone storage or has hit it due to apps (as opposed to videos/photos).

For some, Taxi works well enough and is (perceived as) licensed/trusted/reliable so they don't have a need to use Uber. Others are bit of Luddites, or mistrustful. But I guess friction of Taxi / benefits of Uber just aren't high enough :-/

(Personally, I've only ever used Uber on specific travels; for 99% of my transactions, Taxi has been easier/more reliable. Don't get me wrong, I think Taxi licensing/medalion model is outdated, the drivers have worked incentives, and cars aren't as maintained as well as they could be. But I still normally don't find a benefit in Ubering).

Finally, FWIW, even traveling within country, I've noticed significantly different screens/features/options in, say, Ottawa or Toronto airports and vicinity. So I think overall a lot more people benefit from this monolithic model than may be immediately apparent.

[ghaff]

I'm in the same boat. To a first approximation, I never use Uber in my local metro area. To a second approximation, I don't use it much traveling either. I'll often grab a cab if it's convenient rather than waiting for an Uber/Lyft to show up. Or if there's a good public transit option to my hotel I'll use that. In spite of (normally) 100+ days of travel per year I maybe use Uber a dozen times a year. (I do use a private car service to take me to the airport, but again Uber wouldn't be very good for that purpose.)