[notyourday]

You know what would blow both of those out of the water? Selling it to those that have indicated that they are interested in Taylor Swift as white suburban women in Iowa do not buy Taylor Swift albums. They buy mom jeans. Instead they are getting ads for Taylor Swift.

[edmundsauto]

How do you increase your market past people who have already liked Ms. Swift?

The argument still stands - just replace TS with mom jeans. My point wasn't actually about Taylor Swift marketing - it was that demographic targeting is a reasonable way to identify an audience. Those mom jeans are not going to sell very well in a younger, urban demographic compared to Iowa.