[random5634]

We just need to look at how they handled the San Bernadino shooting and requests for a phone unlock to find a supposed "lying dormant cyber pathogen".

Every other company would have been falling over themselves to unlock a terrorists iPhone.

Apple said no, hired Ted Olsen, and litigated (along with lots of other less well known cases).

This may have even hurt them in some consumers eyes (hard to understand them protecting someone who killed a bunch of people). So the PR risk was very significant.

So they do seem to have a pretty committed consumer focus (and now make money because of that).

It is virtually inevitable though that someone will go after them (anti-trust etc) because this is a game of billions and folks who for example do in-game loot boxes (fortnite) and marketing (facebook) etc are going to be in regulators ears and in ny times ads and op-eds calling for this horrible situation to be broken up.