[TheSpiceIsLife]

I wonder what would happen if all partied just came clean.

This isn't about privacy or user data, it's a disagreement over how revenue is shared.

So rather than this sort of wording from the article: centers on the iPhone data of millions of people and whether companies should be able to track

We be read something like this: Facebook and Google go to war with Apple over revenue sharing agreement.

[FabHK]

Eh? Revenue is affected by this, no doubt (otherwise thefacebook.com wouldn't go to war), but of course this is also about privacy and user data. How can you deny that?

[lotsofpulp]

You should provide some data to support a bold claim like Facebook and Google is sharing their revenue with Apple.

[TheSpiceIsLife]

There's one big pie, and these companies slice the majority of it up between them.

When one or another of them does things that changes who gets what sized slice, the others get upset.

[lotsofpulp]

What does it mean to say “there’s one big pie”?

There’s one big pie of US GDP. That doesn’t mean anytime someone gains or loses revenue that they are sharing it with someone else. Or at least there is no utility to be gained from that statement.