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by twobitshifter 1943 days ago
It is clear that an ad on a search page for a product works much better than something that is not relevant. What I’ve seen from my wife’s Facebook is that Facebook heavily promotes ads based on your search activity elsewhere. If they know that you are more likely to buy a product than a random person, it would definitely improve the ad effectiveness. In other words they’re skimming intent based on google searches.