[aliquotchris]

This is a great question that we've put a lot of thought into, since we share the same concerns you do. We currently monetize via a subscription model for premium features, such as unlimited private indexes and access to full version histories of your and other users' indexes.

However, part of what appeals to us about bringing more of the financial stack in-house is exploring innovative models beyond PFOF & MER. Lots of room for creativity here.

Glad you like our site design too. :)

[boringg]

I imagine it will change as the product evolves. Fee structure is always a tricky dance and only really matters once you have product market fit and are taking off. Glad to hear you are giving it early consideration.

My take is being very upfront about how you guys make money then clients understand the model which will likely avoid downstream challenges!

Good luck.

[aliquotchris]

Spot on :)

[tjs8rj]

What does the legal of this look like? Presumably if you are managing others money you’d count as a roboadvisor?