[rkangel]

> There’s nothing technical preventing us from offering a pre-built bring your own OS system, but we figured there’s high overlap between that audience and those who want to assemble a kit themselves.

This may be projecting myself onto others but I wonder if that's actually true, and I would indicate the Dell and Lenovo Linux options as evidence.

I personally run Linux on my laptop to reduce pain and time spent doing unnecessary maintenance - I run Fedora on a Lenovo and it works seamlessly. If I bought a Framework, it would be for upgradability and maintainability rather than for customisation.