[beshrkayali]

I'm not entirely sure that's true, there are plenty of good options. But none of them are as easy to start with for sure, but it's deceptive. Like you said, basic functionality sucks and for any decent behavior if you have customers you need to know which addons to use and pay for them. There is no reason for them to be free, but at least if you're using Wordpress with addons you're in full control of your customer data. Holding your data hostage to force you to pay more is incredibly hostile.

If you're serious about your ecom and you're in it for the long run, it's worth it to pay for a custom solution. Control your code and your customers data.