[heyn05tradamu5]

100% agree.

I used to be a very "analytics focused" product manager until I joined an enterprise software company that hardly uses them and is wildly successful.

We're succesful because we talk to our users about everything. I spend most of my time talking to customers and watching them use the software. We occasionally use analytics to help us validate hypotheses or assumptions, but that's always complimented with a full range of qualitative methods.

Analytics can help with observation, but it'll never give you the "why". In my experience only observation and a lot of conversations will get you there.

[nickff]

Enterprise-focused companies are often some of the most user-hostile, opaque organizations in the world. I would rather a company post prices and documentation openly (with analytics) rather than requiring me to sign up for at least an account, and more often, a one-hour sales call to get any information at all.

[heyn05tradamu5]

Sure, there are some bad enterprise software companies. What does this have to do with the original point though?

[nickff]

You said your enterprise company doesn’t use analytics, and just talks to people. I am describing how I find that to be worse.