[fragmede]

If properly motivated SaaS companies can switch from one cloud provider to another (AWS <-> GCP <-> Azure), a far more technically difficult operation, it’s eminently possible to switch off Shopify. It’s far from cheap or easy so the business may decide it’s not worth the time or money, but far more difficult technical migrations have happened. Be aware of your options - if Shopify decided to raise the price they charge 10x, would you really just roll over and pay it because it’s “absolutely prohibitive” to move of them? 100x? Your branding is your own, and Shopify does not control that - you do. I’m not saying you should move off Shopify for the fun of it, just that alternatives exist.