[mywittyname]

Plus you have to provide most, or maybe all, of the support for software. Not just making compilers and related dev tools, but also building and testing of pre-compiled binaries for popular OSS.

That's fine for a few major pieces of OSS, and for internal, cloud-only software (Redshift, BigQuery), but I don't think that concept scales well, or is particularly quick to adapt to market shifts.

[mritchie712]

Also, to pile on, for any company that runs a real sales process, Redshift and BigQuery are losing to Snowflake. So the argument for custom chips doesn't seem that compelling.