we're thinking of introducing several models, that would break down into three main costs: ECO - 12K EUR, PREMIUM - 24K EUR. Both of these will have few options to select from (like range, power, rims, etc)
At that price point it’s going to be competing with the Tesla Model 3 once Musk gets the price point closer to his $30k mark. It’s a great idea, but it needs to be 50% cheaper.