| If you delist your Shopify app from the app store you will not have to pay the 20% monthly commission from the new customers. It also means your app is private, and you will have to invest in your distribution channel now. Shopify stores can install it as a Private App, which means you will need to find new customers on your own. On a different note, I wouldn't recommend building an app that is strongly integrated into the Shopify platform due to a myriad of reasons. Shopify App store will not give you enough exposure to grow your customer base naturally, you will have to invest in your distribution channel anyways, but now you are tied to a 20% commission since your app is public. App store ranking system is heavily tuned towards the rate of installations your app has, which means products that offer free, or very cheap pricing plans are getting to the front page. If you offer free or very cheap pricing you will get inundated with customer support requests. The biggest chunk of Shopify customers, have very little understanding how to run an e-commerce store. Handling these requests will be a nightmare. This also means that the Shopify App store is not used anymore by stores that are running on Professional or Shopify Plus platforms, since it is full of apps that are borderline scam, and they can't find valuable services by a simple search. Shopify understands this as well, that's why they've created Shopify Plus Certified App Store https://www.shopify.com/plus/partners/technology, which is essentially a curated Shopify App store targeting customers who are not afraid of paying money for valuable services. Getting there is not easy since the certification process is not transparent (we've applied but not heard anything from Shopify since then). Also, Shopify integrates new features into its platform every year getting into more and more verticals. This essentially means that if you build an app that provides important e-commerce functionality, Shopify will probably release the same feature integrated natively into their platform. All in all, don't bet on the Shopify App Store distribution channel, it is just not worth it. |