[sebastialonso]

I think that's one of the main points of the article. And arguably, a point that perhaps every reader should take with them after reading it.

Not that "using some words give the listener implicit information about you", but that if some words activate some bias in the listener, than perhaps is better to avoid them, only for a while. Maybe wait until a common set of understanding has taken root before taking out the lingo.

This is only relevant if your intent is to actually reach across the aisle and understand where the ignorance/hate/whatever comes from; in essence to engage meaningfully for both parties, not necessarily convince.

If that's not your intention, then probably you'll feel offended at the discouragement of using some words. I'd say bias is the ultimate enemy here, and unfortunately, it's very hard to defeat bias head on, it's easier to lay a trap for it and slowly chip it away. I wouldn't say "patience" is a quality of any kind of discourse nowadays, from any "side".