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I think comfort is something that affects people.

People in poor countries, the Philippines for example, have fewer opportunities, less ability to save, yet somehow form families, raise kids and look to a better tomorrow.

In rich countries people feel like they’re missing something if they’re not keeping up with the Joneses.

In the Philippines not many people are ashamed of second hand clothing. In Korea that’s just not something people would do.

It’s not pride but it’s also not the best way to deal with reality.