[melomal]

Growth hacker of 8 years here.

This smells like the brilliant plan of endless A/B testing that a unicorn did once, wrote about it on their company blog once it was used up, then everyone else followed.

These are all growth 'levers' which on paper can drastically improve metrics which is what is needed to get those crazy valuations and huge funding rounds. In reality they make the experience poor for the user, however, outside of the tech world most people are not bothered by these tricks.