[tkgally]

Google and other companies should regard rigorous research and discussion about AI ethics as long-term protection of their bottom lines. If they start launching products and selling services that are found to unfairly favor or disfavor certain groups of people, they will be vulnerable to lawsuits, government regulation, and damage to their reputations.

[SpicyLemonZest]

One of the core issues in AI ethics, really the core issue currently, is that any product you launch or service you run will be found by some subset of the population to unfairly favor certain groups of people. No amount of research will allow Google to build a model so neutral everyone has to agree with it, because people want different things and have different ideas and assumptions about what's fair. As they found in 2019 with their AI ethics board, even basic ideas like "let's listen to everyone" are subject to this dilemma, because some groups feel that it's unfair to listen to other groups.

[azmodeus]

I think it is important to shift AI ethics to become more of an investment but that requires more tooling to evaluate AI ethics problems and the business risks.