[trevelyan]

Piracy might not bother him again... until his pirated downloads drop by 98% and paid downloads drop by 50%. And when he complains about this on Hacker News, patio11 tells him to spend more time blogging and working on SEO. ;)

[patio11]

My advice would have the desirable property of actually working.

[trevelyan]

I've personally benefited from your shared insights into SEO here, but your reply above is glib and dismissive of a business strategy that works for a lot of people (including me). It emphasizes actively focusing on SEO and pursuing visibility in search engines instead of passively optimizing for word-of-mouth and visibility in channels like the App store.

So no... I disagree that it would work. I think rkalla below offers some great advice. To which I'd add that if I were this guy, I'd give a basic version of the app away for free to boost legit downloads through the App store, brand the hell out of it (URL on load page), charge other app websites to be featured as the site of the day, and use various methods ("visit our website for a code to unlock extra content") to get user emails and build a distribution channel that he can leverage in the future. This requires a bit of work, but much less (I think) than is required by the non-freemium approach, and has the advantage of avoiding a focus on Google as one's key distribution channel.

[tptacek]

You disagree that serverside software is harder to pirate than clientside software? You're wrong.

I think what's happening here is that you're not following Patrick's advice to the logical conclusion he's trying to lead you to. He's not suggesting that you SEO an existing iOS application. He's suggesting that you hoist the parts of that application that are worth money into a server and require people to have paid accounts on the server.

This has been Patrick's response to (utterly pointless and exasperating) piracy discussions on HN for at least two years now. He's not being glib. He's repeating himself, concisely.

[trevelyan]

tptacek,

This comment is not meant to be dismissive, but your advice is imho a recipe for dismal placement in the App store. It makes it much less likely that anyone will find this guy's application and will produce a bunch of 1-star rankings from those who do because "app didn't work" or "requires Internet" or "why do i have to register on server after buying app". Your proposal for server authentication also risks violating Apple's new TOS regarding subscription apps unless he moves to in-app payments and goes freemium anyway (which is part of the more realistic solution).

There is a non-obvious case to be made that this guy's Asteroids clone should be a paid webapp, but the suggestion is so counterintuitive to actual iOS marketers that summarizing all advice to the contrary as "blah blah blah" is not helpful. And I suspect that if you or Patrick had experience developing for iOS you wouldn't be so quick to believe that any strategy that doesn't involve tethering applications is "pointless and exasperating".

Piracy does not help with pagerank, but total downloads do wonders for visibility in the App Store as do the "others also downloaded" buttons. If Patrick is advising killing that marketing channel, he will need to come up with something else and if it isn't SEO I don't know what it is. This guy needs to leverage his freeloaders to promote the visibility of his stuff and be smarter about providing people with opportunities to pay him. For an example of a better approach look at the strategy of this company. Not only does free promote paid, but the price of the paid app is higher because it doesn't need to compete with other paid games for visibility in general channels:

http://itunes.apple.com/us/artist/sillysoft-games/id29253857...

[Roritharr]

Why is success that is generated by some kind of act that is seen as "work" in a way better than success that is generated by the planned use of known forces (online piracy).

I don't want to get all bruce lee, but isn't redirecting some kind of force, be it the interest of pirates or something else, always better than to work against it?

[tptacek]

There are moral judgements to be made about piracy, but I think the larger issue is that the pull-through sales from piracy are, in at least some people's opinions, wishful.