[cma]

When I visit TikTok without logging in I see a side bar recommending Will Smith, Gordon Ramsey, Kevin Hart, Selena Gomez, and SnoopDogg.

They may surface other stuff better than other platforms, but they definitely have the same "rich gets richer" stuff in the default landing page too.

[jsemrau]

Well, I am probably not getting the argument that you are trying to make. When you need to surface content without any idea what the person might like then using aggregates of popular content for a given culture is a good low risk default

[vinger]

I think he was expecting popular content from unknown/non mainstream artists instead of popular content from popular artists that can be found anywhere.