[Goladus]

> The truth is that X is probably somewhere in between.

X depends a lot on the particular piece of software, the target market, and the context in which it's available. There won't ever be any generalized data.

One interesting test would be to offer an app for a ridiculously low price, like $0.01 and see how many people don't bother to pay even that.

[SoftwareMaven]

The major friction point is not the $1 cost, it is the effort involved in pilling out the wallet at all. Apple/Google/Amazon/etc have lowered that friction with purchasing through one click purchasing, but the majority of it is still "do I want to buy this".

I would put money on sales at $1 not being statistically different from $0.01.

[Vivtek]

A dollar is a ridiculously low price, really. (Not that you're wrong.)

[Goladus]

I would say that depends on the App. And of course, my point is that from the point of a consumer $1 is still enough to be perceived as being worth something (a snack or a bottled drink, perhaps).

[bruceboughton]

Isn't this the ad-supported model? ;)

[Goladus]

Heh, basically, the main difference being that ads almost always reduce app quality.