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by Firebrand 1946 days ago
I don’t know why people are underestimating Instagram Reels. Instagram may be becoming more of an entertainment app like TikTok but it is still a social network. All content creators care about is engagement, and having the ability to push your short video into your Stories and your follower’s main feed increases your chances of it being seen instead of relying on an algorithm.
2 comments

Instagram Reels might have the same concept but a.) different demographic, with TikTok gaining the lion's share of the younger generation and b.) recommendation algorithm, where TikTok explicitly pushes you newer content from barely known creators, while Instagram relies on the Facebook way of likes, shares, comments, hence giving you the same content from the same celebrities over and over.
You do rely on an algorithms on the story feed and main feed.

Reels are kinda misplaced. They are so short but require so much navigation. Why not just post a short video. Ig live videos are more important and need the first class treatment (a seperate search, a ig live discovery page)