[mritchie712]

I felt this pain when looking for debt so I put together a curated list of non-dilutive capital providers [0].

Capital is abundant, but it's also pretty easy to dilute yourself into single digit ownership.

0 - https://www.trypaper.io/

[quesera]

I think your link has been truncated.

[mritchie712]

What happened when you clicked?

[quesera]

Sorry, my confusion!

I expected your link to take me to a page that contained a simple list.

I also assumed that trypaper.io was the domain for a note-taking app called Paper, and that you were intending to link to one of your pages on that service. :)

...

Please forgive me for leveraging my confusion, for which I take full responsiblity, into a critique of your page design, but in the hopes that something here might be constructive...

I would have been less confused if the page headline was static instead of rotating/frequently incomplete due to animation/"difficult" to read. Something like "Financing your SaaS" would seem to cover all cases, maybe with a rotating subtitle without the backspacing animation so that the full content of each entry could be read in a glance?

Also the background of white with a pattern of pale blue dots made me think "note paper/note-taking app". The domain name makes sense for this also, but it was the background that forced the idea to front of mind.

Again, I'm sure this is a me thing and not a you thing -- but if others exhibit similar confusion, that's my best guess as to the cause.

...Now I will read the content on the site. Thanks for humoring me.