[aww_dang]

The unmasked? Those with differing opinions on the pandemic? Fellow shoppers? People outside your immeadiate family circle? Consumers of non-essential services?

At this point the divisions have been potentially driven to a point where each individual is atomized. Of course that it is the extreme case, but you needn't look far if you are looking to personify the target of the fear campaign.

[chasd00]

the media wants you to fear, and even hate, those who's information source is not the same as yours. In other words, anyone getting information from a competitor.