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by porker 1939 days ago
> Seriously, have you ever seen a rebrand negatively affect a product?

The pandemic coming along masked it, but I think the Realtimeboard to Miro rebrand did. They went from a clearly defined value proposition in the name to a nothing-word. For software that was installed on desktops, so the name and icon changed.

n=1 but I still have to stop and think which app I want to open for a realtime whiteboard.

1 comments

Piwik to the new name I can't remember. But maybe that's just me.
actually I had problems with package managers when piwik rebranded to mamoto (or matomo?). they renamed all their libraries and it messed up our package proxy server because of that