[riffraff]

my understanding is they want to move further into financial services and "transfer-" was unnecessarily limiting.

As you say yourself, the old name _waa_ "descriptive" but they have not been a simple transfer service for many years.

[kiplkipl]

There is a common pattern where a startup is named after their main product, grows to the point of needing diversification, and starts being limited by their name.

On the other hand, Amazon worked around it.

[ahoka]

On the contrary: Oracle changed their name to the name of their successful product.