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by manigandham
1943 days ago
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Branding matters. The company is evolving from money transfers to more banking services. The fact that so many are resistant to the change because they consider the company to only do transfers is exactly the reason and the proof for why the rebrand makes sense. Wise might be generic but encapsulates financial services well and fits in with all the other similar brands like Stripe, Square, Simple, Chase, etc. |
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