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by arthurcolle 1942 days ago
The logo is very bad. Different angles for different letters? It's comically bad. (is it flatter S supposed to remind you of bank wires) ?

Also, top Google search is this: https://www.wise.us/

Unbelievably bad rebrand, shockingly so

Naming collisions is such an ugly state of affairs

5 comments

Well the top Google result may obviously change once their site becomes more established.

The name collision isn't great, but then again Transferwise was already somewhat of a collision with the other Wise anyway.

Woah, that's a rough collision too.
Am I the only one thinking this collision might be intentional?
I can't help but see the Visa logo when I look at the new Wise logo. Intentional, maybe?
i think this is a genius rebranding considering the similarity of the word Wise to Visa.