[mythz]

Big fan of TransferWise, been using them for years as they're the only FX provider I've used who are actually transparent about their fees which are derived from the real-time actual market rate at time of submitting the transfer - which end up being substantially lower (and much faster to deliver) than any other FX service I used to use.

I get why they'd want a rebrand to "wise", similar to "Apple Computer" -> "Apple" when Apple started doing than just computers but IMO it's a bit early as they're still only known for their core Transferring funds services. At the same time having a short company name & domain like `wise.com` does give the impression of a more global trusted brand for anyone who's never heard of them - so I'd say it's a good move for them overall.

[Kwpolska]

“Apple Computer” wasn’t how anyone referred to the company, basically ever. Nobody calls it “Apple Inc.” today (outside of legal stuff, of course). But I doubt anyone called the fintech “Wise” before the rebrand.