Indeed, OP, will you post stats on traffic after you hand it back over? I’m really curious how many people tap these things at bus stops. It must be near zero.
In the few hours I've been tracking, zero people have accessed a URL other than the root domain - which I'm guessing no NFC tags link to, and the local bus stop page I'm guessing is all from the blog post, seeing as though no other pages have been opened, I'm guessing my local bus stop isn't the busiest bus stop in the network.
I think this will be even more amusing if the net effect is zero actual visits from real bus stop scans. Shades of picturesofpeoplescanningqrcodes.tumblr.com.