[Ozzie_osman]

So I've always felt that this is true not just of technical architecture, but also of companies and products. Does your company's strategy have conceptual integrity? Can employees and investors understand it, and is it congruent? Same for your product. Do users understand the information architecture?

That said, I've definitely worked at some pretty successful places that seem more like organized chaos. I think it's just easier and more fulfilling to work on products and at companies that have that conceptual integrity.

[tenaciousDaniel]

Agreed. One of the most difficult things to get right is conceptual integrity from the product perspective. Bad conceptual integrity leads to poor product requirements, which leads to unclear technical requirements, which leads to poor engineering and technical debt.