Ask HN: How did Pinterest beat the Google search ranking?

[joshl325369]

The Google search: https://www.google.com/search?rlz=1C5CHFA_enCA805CA806&ei=Q40xYNDRCJXZ-gSS4pCQCw&q=egypt+africa+or+asia

First result: https://www.pinterest.ca/pin/144889312994570447/#:~:text=Egypt%20is%20physically%20part%20of,west%2C%20the%20Mediterranean%20seaRead%20More

Google query of "egypt africa or asia" would result in Pinterest as the first result. Huh? And clicking into it, it doesn't give any meaningful answer unless I'm supposed to deduce it from the map of Egypt?

Contrastingly, the first result from Duck duck go brings me to a blog article, which would try to answer my question.

[andrefuchs]

The was a blog post by the Pinterest team about this. https://medium.com/pinterest-engineering/demystifying-seo-wi...

[fiftyacorn]

I don't know if it helps discover Pinterest, but certainly makes me avoid them