[tobmlt]

Yes indeed. I guess I will use this comment to explore its objectionable properties. I think I can come up with a somewhat nuanced reason for objection (not saying this has any bearing on legality). Let me talk it through. Here goes:

The Resturant gets paid and the customers get food. The delivery service adds value and gets paid for it. If someone doesn’t realize doordash is not the Resturant by now... who cares? As long as the restaurants reputation is not hurt... (here’s were the issues start)

To that end, if I am the Resturant, I see that I can add my own delivery service, undercut doordash by a bit, and make more money, and control my reputation by employing people who have incintives aligned with me, then great! Thanks doordash, for showing me the way.

Ah, but can I? Maybe not without forming a power group with other restaurants (or some other economic structure..?), as the cost of adding a “real employee” may be greater than the margin added by the delivery service. I need a structure that both aligns incentives between delivery service and Resturant, and is cost effective. Since restaurants weren’t already doing this, probably it has to happen at the meta-Resturant level of it can be done while preserving reputation at all. (Of course, the difficulty of it depends on the food being served, so that’s why, e.g. pizza was already being delivered.)