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Propaganda operatives, whether commercial or military, seek what are called "placements". These are packaged kernels of message content to be repeated by media gatekeepers, who may be reporters, editorialists, authors, movie directors, computer game studios, or social-media "influencers".

Zero Dark Thirty and Argo were important movie placements by the spooks. Diamond, cigarette, car, beverage, and now phone product placements are a familiar movie phenomenon. It appears that there is significant budget available for funding movies and games that present CIA programs in a positive light, which also generate direct revenue.