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> Perhaps Corp-Tech should move to employee share buy back where employees must sacrifice some of their salary for equity or change equity to vest by a product related metric to connect the teams performance with the employee returns.

This doesn’t work all that well in my experience.

Employees focus in the stock which is not in line with the success of the product.

ESPPs aren’t bad. They’re seen as a bonus by most employees and some get excited watching the stock climb. Some may try to use that as a motivator.

But it’s more like watching your favorite team on TV that you’ve bet on with no control. That doesn’t inspire the right behavior.

Vesting stock based on some product metric would still be hindered by the futility of attempting to tie stock price to the actual success of the product.