[Houston]

Facebook is a tricky nut to crack.

I have a few questions (and these will go off track of the topic at hand, but can possibly help you): Are you split-testing ad images and ad copies?

What happens is that once you put up an initial batch of ads, Facebook will begin sending impressions. However, it doesn't spread the impressions equally. 1 to 2 of your ads will receive all the impressions.

They don't really respond well to fucking with your campaign once you set it up and the initial run of impressions have been sent.

It seems that this is what you're experiencing.