[908B64B197]

> If a French company wants to expand into the Spanish market, they can localize their app all they want; if their prospective customers in Spain are already using a different app that works just as well, they're going to have a hard time convincing them to switch.

Then acquire it.

[yorwba]

Like Uber acquired Lyft? Most companies don't have the money to acquire all their competitors and neither are their competitors able to acquire them.