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by eli 1952 days ago
Anti-spam technology forces newsletter publishers to do this. For example, gmail punishes senders who send too many messages that recipients don't interact with.
2 comments

Curious to know how gmail does this. If I open an email without downloading external resources, surely gmail knows that I opened it and doesn't punish the newsletter publisher.
gmail presumably doesn't need to use a tracking pixel to determine if someone opened an email in the gmail interface...
But as a newsletter publisher they don't share that information with me. If I don't track it myself, eventually my engagement metrics will fall below a certain (undisclosed) level and everything goes to the spam folder.
That is surprising, and unfortunate. I believe this will ultimately have to change. The percentage of people blocking remote content will only go up. I block ALL remote content in my emails, and there is nothing that will convince me to stop doing that.
Can you imagine the comment threads if google was secretly sharing inbox engagement data with marketers?

Anyway, it's been like this for years and the overwhelming majority of email clients load images by default so everyone mostly works around it. I don't think it's changing any time soon.

All it would take is a single default configuration change by Apple, Microsoft, or Google. It is not crazy at all to think that Apple would change the default setting to block loading remote content.
Most people want images in their email to work
They don't, but they also don't share that information with the sender. Gmail wants senders to be proactive and auto-unsubscribe disengaged recipients, which requires tracking open/click rates.
But if I’m using IMAP I’m downloading all messages and potentially interacting with all, some or none of them.