[lbriner]

A great book I read called Bad Buying by Peter Smith covers most of the issue. If you want success, you need to ask the right questions, define success criteria, contract properly etc.

On the one hand it is good that they recognise that big wins often involve big risks. On the other hand, it is important that they decide how to tell the difference between great potential and milking the cash cow.

As long as they have an independent ethics group who can make sure nothing untowards happens, it might be OK!