[judge2020]

So Apple allows Epic to put their store on iOS, but of course has to allow anyone to put their Store on iOS since otherwise it wouldn't be competitive. What about when Facebook makes Facebook its own marketplace, and the apps it distributes bypass the IDFA and track users without the popup, and of course don't have a privacy nutrition label? What about the hundreds of other $adtech companies bootstrapping their privacy-invasive, scam, and malicious apps (think 'your phone has a virus, call apple support' scams), is that not bad for the consumer?

Surely we can just apply the Windows argument of "well they should get antivirus software and stop browsing shady sites" and go about our day having improved the landscape for the tech-literate, while having increased the risk other people take on by using their phone if they don't know the first thing about ensuring the apps they download are safe or privacy-preserving. That's why people buy iPhone - you literally do not have to worry about malicious App Store apps.