[iamatworknow]

Anecdotal but the gamification of exercise with respect to some of the newer products out there (Peloton, Zwift, Apple Fitness+) seems to be a step in this direction. I've been using Zwift for the past couple of months and have ridden my bike more than I have probably in the previous year combined. Most of it I don't really care/bother with, but when it keeps track of your records and you beat one during an exercise, it does give you a little of that dopamine rush.