[caractacus]

Data taken straight from similarweb so accuracy highly dependent on country of source, ad-block usage amongst visitors, etc etc. The ranking is probably vaguely correct but those detailed figures of time on site, facebook spend, revenue, etc are waaaayyyyy estimated.

"I estimate revenue with [traffic * global ecom conversion rate * price of best selling product]."

Wow. And you know, because this is now 'published data', you'll see the figures crop up in news articles and blog posts. DID YOU KNOW THAT FASHIONOVA MADE MORE THAN $25m REVENUE IN 2020????

[datenhorst]

Fashionnova spend over 10% of their _revenue_ on Facebook Ads according to this. Is that even realistic?

[graeme]

That strikes me as low for a DTC company. FB ds includes Instagram, which is fashion nova’s largest sales channel.