[NikxDa]

While I really enjoy Hey, I think a $99 per year price tag is insane. You‘ll likely use your email for tens of years to come, so that‘s multiple thousands of dollars for a software that doesn‘t need to change. Running a mailserver isn‘t expensive, either. It could as well be an email client with a one-time payment, in my opinion. Would I pay $99 once and use it with my existing providers? Sure! Would I pay yearly and switch all my emails so that I am basically trapped inside a subscription? No...

[soheil]

Running email isn't expensive neither is breathing air while walking to work, but that misses the point. They had to build a product to make email less crazy that has real value and it takes massive effort and creativity.