[dillondoyle]

Also re-reading I think I misunderstood half of your question.

For us personally we cannot get anywhere close to similar ROI from other platforms like Snap that attempt to be FB let alone contextual targeting.

It probably works better for app instal ads but otherwise it's.

The cookie based ecosystem also doesn't add a ton of value, some studies say between 5-15%.

It's Facebook and Amazon and Google's 1P data that don't rely on cookies.