Hacker News new | ask | show | jobs
by indymike 1958 days ago
Tesla is a great example of this maxim: "a good story is worth a thousand spreadsheets." While Tesla is busy getting ridiculous valuations, their competition is focused on traditional corporate measures of performance. It even permeates their marketing - other auto makers are so focused on segments that their stories are segmented (see Ford's rollout of the new Mustang SUV). Meanwhile, Tesla is telling a very visceral "better animal" arrives and re-terraforms the world story.