[melomal]

> Half of Google's income is derived from businesses pissing their marketing budget up a wall with incorrectly targeted ads.

Ah yes I was waiting for a response like this. Adsense campaign or do you mean Adwords campaign? There's a pretty big difference between the two.

Also, what's the difference between pissing away money on "poor targeting" and "testing" targeting which helps you to determine what the best options are?

Alot of bro-vado in your comment - what's your avg CTR? Churn rate? Spend? Out of curiosity.