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by ricketycricket 1959 days ago
PC isn't a brand. Apple was referencing all non-Mac computers (not just Dell or HP) as their competitor. Intel is specifically referencing a single chip from a single competitor.

If the Apple ad said "Mac is so much better than the Dell XPS", that would be different.
1 comments
totalZero 1958 days ago
M1 Mac is three different computers; Intel is taking a swipe at Apple Silicon in general. They want Apple to use Intel chips for refreshes on the bigger devices (MBP16 still ships with 9th-gen Intel, iMac with 7th-gen). Anything they can do to delay Apple Silicon market takeup will dampen the attractiveness of post-M1 models running Apple Silicon, because nobody wants a machine with sparse software availability and that's a problem that won't get resolved until the user base is much bigger.

At the time of "I'm a Mac, I'm a PC," Apple transitioned to Intel. Now that it's transitioning away from Intel, you're seeing the same argument but inverted.

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ricketycricket 1958 days ago
> M1 Mac is three different computers; Intel is taking a swipe at Apple Silicon in general.

You are exactly correct: Apple silicon. Intel is calling out a singular competitor. Apple called out all PCs.

> They want Apple to use Intel chips for refreshes on the bigger devices (MBP16 still ships with 9th-gen Intel, iMac with 7th-gen).

If there are generation-bump Intel refreshes for those machines coming, they have either been planned all along or will be a result of unexpected problems getting the M1X (or whatever would be in the those machines) ready or available. Intel isn't going to convince Apple to delay their architecture transition, especially now that they have released ads attacking their products.

> Anything they can do to delay Apple Silicon market takeup will dampen the attractiveness of post-M1 models running Apple Silicon, because nobody wants a machine with sparse software availability and that's a problem that won't get resolved until the user base is much bigger.

Oh, I agree this is their intent. But trying "Anything they can do" means they aren't coming from a position of strength.

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