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Exactly this. Apple has been sugar coating their initiative as privacy moves while they are actually strategic moves with every step towards crushing Google.

The problem starts they focus on services revenue. The old days Steve Jobs would built Services to sell more products. Now Apple are building services only to extract more profits and revenue.

And as the web include Apple ID for login, more users will forever be lock into Apple ecosystem even on the web. You no longer have users or customers direct relationship. Everything goes through Apple. And in the name of good and privacy Apple is standing in between every business and their customers. All while acting badly in the case against Epic when things dont go their way.