[blackboxlogic]

I DO see it as zero sum. OSM and Google maps compete for a limited supply of users. It's the "wrong" team because when Google gets users, they make money. When OSM gets users, the map gets better and people are freer from abuse and manipulation.

[thinkingemote]

Apple and Facebook both use OSM data, so contributing to OSM helps them make money.

[blackboxlogic]

don't forget Amazon (for shipping).